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Groomly

Privacy Policy

Last updated: January 2026 | Effective: January 15, 2026

1. Introduction

Groomly ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform and services.

2. Information We Collect

We collect information you provide directly to us, information collected automatically, and information from third parties.

2.1 Personal Information

When you create an account, we collect:
  • Name and contact information (email, phone number)
  • Account credentials
  • Profile information and photos
  • Payment information (processed by Stripe)
  • For groomers: business information, licensing details, and service offerings
  • For pet owners: pet information including name, breed, age, and health notes

2.2 Usage Data

We automatically collect information about your use of the Service, including:
  • Device information (browser type, operating system)
  • IP address and approximate location
  • Pages visited and features used
  • Appointment history and interactions
  • Search queries within the platform

2.3 Location Information

With your permission, we collect precise location data to show nearby groomers and enable location-based search. You can disable location sharing in your device settings, though this may limit certain features.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Providing Services

  • Facilitate connections between pet owners and groomers
  • Process appointments and payments
  • Send appointment confirmations and reminders
  • Enable communication between users

3.2 Improving the Platform

  • Analyze usage patterns to enhance user experience
  • Develop new features and services
  • Conduct research and analytics
  • Debug and fix technical issues

3.3 Communication

  • Send service-related notifications
  • Respond to inquiries and support requests
  • Send marketing communications (with your consent)
  • Notify you of policy changes or updates

3.4 Safety and Security

  • Detect and prevent fraud or abuse
  • Enforce our Terms of Service
  • Protect the safety of our users
  • Comply with legal obligations

4. Information Sharing

We do not sell your personal information. We may share information in the following circumstances:

4.1 Between Users

When you book an appointment, relevant information is shared between pet owners and groomers to facilitate the service. This includes names, contact information, pet details, and appointment specifics.

4.2 Service Providers

We share information with third-party service providers who help us operate the platform:
  • Stripe: Payment processing
  • Supabase: Database and authentication services
  • Resend: Email delivery
  • Vercel: Hosting and infrastructure
These providers are bound by confidentiality agreements and may only use your information to provide services to us.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change.

5. Data Security

We implement appropriate technical and organizational measures to protect your information, including encryption in transit and at rest, secure authentication, and regular security assessments. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

6.1 Access and Portability

You can access your personal information through your account settings. You may request a copy of your data in a portable format.

6.2 Correction

You can update or correct your information through your account settings or by contacting us.

6.3 Deletion

You can request deletion of your account and personal information. Some information may be retained as required by law or for legitimate business purposes.

6.4 Marketing Opt-Out

You can opt out of marketing communications by clicking "unsubscribe" in emails or updating your notification preferences in account settings.

6.5 California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act, including the right to know what information we collect, the right to delete, and the right to opt-out of sale (we do not sell personal information).

7. Cookies and Tracking

We use cookies and similar technologies to enhance your experience, analyze usage, and personalize content. You can control cookies through your browser settings, though disabling cookies may affect functionality.

7.1 Types of Cookies

  • Essential cookies: Required for basic functionality
  • Analytics cookies: Help us understand how users interact with the platform
  • Preference cookies: Remember your settings and preferences

8. Data Retention

We retain your information for as long as your account is active or as needed to provide services. After account deletion, we may retain certain information as required by law or for legitimate business purposes such as fraud prevention and dispute resolution.

9. Children's Privacy

The Service is not intended for users under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected information from a child, we will delete it promptly.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. We take appropriate measures to ensure your information remains protected.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or in-app notification. The "Last Updated" date at the top indicates when the policy was last revised.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: admin@groomly.cloud
Support: admin@groomly.cloud
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